Jane Dowling is a Registered Nurse with over 30 years of experience, including working with pediatric and adult emergency care, post-trauma reconstructive surgery and as clinical coordinator for NIH/NIAID AIDS Clinical Trials Group at NYU Medical Center. It was in clinical, epidemiological and ethnographic research that she most closely worked with individuals at end-of-life. Jane became enlightened to the methods that people connected with each other and noted emerging interactive technology that facilitated those connections. Fueled by this curiosity, she attended and received her masters from NYU’s Interactive Telecommunications Program. She worked in the digital world as a User Experience Strategist for more than fifteen years. It is human interaction that gives technology meaning and Jane is interested in advocating for the human experience, not the machine experience. Jane believe that any service that starts with understanding people holistically from a place of empathy will result in solutions that reduce complexity and inspire connection with the experience.